Manager, Digital Marketing

  • Bronx, NY


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Manager, Digital MarketingThe Manager, Digital Marketing will develop and deliver of digital marketing activities across owned, earned and paid (for example, Website,social, influencer, SEM, display) digital media. This includes creativedevelopment, execution, analyses, reporting strategies and initiatives.The successful candidate mustdemonstrate a strong grasp of the digital marketing space, various platforms,and tools from concept to execution, to measurement resulting in increasedbrand awareness, more foot traffic, and online orders.
Job duties:Implementdata-driven digital marketing and advertising campaigns; preparing marketingand advertising strategies, plans, and objectives; organizing promotionalpresentations.Conceptualizeand execute national/local promotions for all restaurant locations.Managecontent and promotions on and our soon-coming mobile app.Plan and execute digital marketing campaigns and/or initiatives acrossowned, earned and paid digital media.Monitorsocial media accounts, and curate creative captivating campaign content toboost and engage our followers across various platforms (example: YouTube,Facebook, and Instagram).Monitor,respond, and/or escalate reviews (from a central hub) to ensure the brand iswell represented online.Remaincurrent on trends in the industry that aid in bringing Golden Krust to a wideraudience.Partner with external agencies to launch and refine campaigns toincrease engagement and drive restaurant traffic (on-site and delivery) amongacquired and loyal guest targets resulting in an increased guest base and salesgrowth.Track, measure, and report performance of all digital marketingcampaigns/initiatives, assessing against set goals and objectives, andmeasuring ROI on a quarterly basis.Utilize data to better understand and evaluate the end-to-end digitalguest journey across channels, platforms, and touchpoints, including the roleand contribution of each in engaging guests, driving traffic, and increasingloyalty and frequency of visitation.Track and identify key competitive digital initiatives, as well asoverall digital \"best practices\" and innovations with the intention ofenhancing overall digital effectiveness and positive disruption whereapplicable.Forecast quarterly marketing plans thatinclude strategies, promotions, and events (national/local) with the objectiveto expand into new markets, and boost sales in current markets.
Qualificationsand experience:3+ years of working experience inclusive of experience with digitalmarketing ownership responsibilities.Prior experience in content marketing, content growth, and SEO.Demonstrated experience with Google Ad and Analytics tools.Demonstrated experience developing and articulating digital marketingplans.Demonstrated experience implementing, executing, driving and measuringresults across digital marketing channels.Experience working with internal (i.e., franchisees and/or Companyoperations) and external partners (i.e., agencies, business owners).Strong collaboration, communication (both written and verbal), andproject management skills/competency.Demonstrated ability to work and achieve in a fast-paced, dynamic, andlimited resource environment.Restaurant digital marketing experience a strong plus.Bachelor's degree: Marketing, Communications, or related; MBA degreedesirable
What weoffer:Acreative, comfortable, progressive and fun environment401Kmatch, medical, vision, dental, short and long-term disability, AD&D andlife insurance and other benefitsOngoingopportunities for development and having a huge impact on the product and theCompany
About us:The Golden Krust brand came into existence in1989 at Gun Hill Road in the Bronx. Founded by Lowell F. Hawthorne and theHawthorne family 30 years ago, Golden Krust has grown into an operationspanning over 25,000 retail locations and 125 franchise and corporately ownedrestaurants, bringing the taste of the Caribbean to adoring customersthroughout the United States and Canada.From its patty and bakery production plant at 3958 Park Avenue, theGolden Krust family of companies' employees nearly 300 teammates,manufacturers, distributes and manages Jamaican-style patties and bakeryproducts. In addition, Golden Krust is the leading Caribbean restaurantfranchise in North America, operating from New York to Florida, from Texas tonow Ontario, Canada.Customers include national supermarket chains, club and dollar stores,many other retail outlets, schools, NYC's Department of Corrections andDepartment of Education.Over 40 million Golden Krust patties are produced and delivered toadmiring fans each year.GoldenKrust Caribbean Bakery, Inc. and Golden Krust Franchising, Inc. are equalopportunity employers (EOE). Qualified applicants are considered for employmentwithout regard to age, race, color, religion, sex, national origin, sexualorientation, disability or veteran status. If you need assistance or an accommodationduring the application process because of a disability, it is available uponrequest. The Company is pleased to provide such assistance, and no applicantwill be penalized as a result of such a request.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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